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By Reverend Michael Farias, Greater Than Gold President

In the past 12 months, I’ve been involved in 5 real estate transactions.  I’m not a flipper, a professional Realtor, or a landlord; I’m just doing life.


Real property is not the only kind of property that one may deal in.  There is personal property, such as your car, clothing and coffee cups.  Then there is intellectual property, such as Jack’s secret sauce (think Jack in the Box) or the herbs and spices that are unique to KFC.  Trademarks, slogans, copyrights and trade secrets are all considered Intellectual Property.

Deuteronomy 6:6 “And these words which I command you today shall be in your heart. You shall teach them diligently to your children, and shall talk of them when you sit in your house, when you walk by the way, when you lie down, and when you rise up. You shall bind them as a sign on your hand, and they shall be as frontlets between your eyes.

The most valuable piece of property that exists is the Word of God.  Way back in Deuteronomy, God said we shall teach it, talk it, and it shall be in our hearts and in our frontlets (that is in our brain), right between our eyes.

The brain is composed of the cerebrum, the cerebellum and the brain stem.  Within the cerebrum is the frontal lobe.  The frontal lobe is responsible for such functions as personality, behavior, emotions, judgment, planning, problem solving, speaking and writing, intelligence, concentration, and self-awareness.

Basically, the frontal lobe is responsible for who we are.

God said that His Word shall be in our frontlets way before science discovered that we actually have a frontlet and named it the frontal lobe.  Scientists and technologists are constantly discovering truths that were long ago proclaimed in the Word of God.

There is a term in the marketing world called TOMA.  It means Top of Mind Awareness.

Marketers strive to place their brand image, slogan and logo in your frontlet, right between your eyes, or top of mind, where an image is triggered instantaneously, impulsively, and without effort, thought or intent.  It happens; not by accident, but by design, strategy and manipulation.

Marketers fight with dollars over the space of real estate right between your eyes.  They want to move in and occupy that space.

Here’s how it works:

Name an airline.

Name a rental car company.

Name a bank. 

See?  For each category, a brand popped into your head.  It is Top of Mind Awareness.  It happens because marketers have invaded your frontal lobe and impregnated you with their brand message.

God said, His Word shall be in our frontal lobe.  His message, His Word should be Top of Mind.

You and I have been entrusted with an amazing piece of property.  It is intellectual property.  It is the Word of God and we own the rights to it.  It is the greatest piece of intellectual property ever created.  No copywriter, no artist, no entrepreneur has ever come up with such a powerful and game changing piece of intellectual property. Steward it well.

I’ll close with a few facts about intellectual property.


1. Intellectual property does not have to be re-created.  It is a one and done.  The golden arch of McDonald's is displayed all over the world, but it only had to be created once.


2. Intellectual property does not expire or have term limits. It just keeps on producing.


3. Intellectual property can be multiplied without additional investments.  Think of how quickly and easily an e-book can be downloaded, globally, with the push of a button.


You and I have access to the Word of God.


We should read it, study it, learn it, talk it and teach it.  That is the only way it’s going to occupy our frontal lobe.


There is no limitation on how much of it you can have. There is no cap or ceiling.  You can have as much as you want.


God wants his word to occupy the real estate right between your eyes.   

The most valuable space you have can and should be occupied by the most valuable and most life-changing and most powerful Intellectual Property ever created. It is the Word of God, the Logos, Jesus, and He can occupy Top of Mind space in your brain.  Right in the front, right in the place with the easiest, quickest access.  Spend some time with the Word of God today. Work to put it more firmly in your frontlet.

Have a Greater Than Gold day.